The
circulation of niche trade magazines in 2015 has spurted at 0.2% and by 2018 it
will scale to US$98.1 billion from 2013 figures of US$97, as reported by
Magazine Publishing Industry Analysis. Publishers are following in steps of the
trend and converting their information propagation to paid digital editions.
However, the commercial and trade industry for publishing still has a scope
among professionals and is supposed to add more followers to the list,
according to the Market Research and Analysis. There are critical views on
rising circulation of comics and novels in against magazine popularity.
Challenges
to Global Magazine Publishing Market
The
challenge still remains the availability of reading materials for both
commercial and lifestyle purpose on mobiles and internet for information and
news apps are crowding the market. But, those dedicated to getting their hands
on hardcopies for details are purchasing more magazines than ever before. As
per the Market Research and Analysis in 2014-2018, Venezuela, Argentina and
Peru will roll ahead with CAGR 6.8%, while Hungary and Turkey will toll at 5.3%
CAGR in trade print magazines.
Techniques
to Retain Audience
Where print
advertising is declining in revenue, the internet advertising will tower in
2018 at US$12.4 billion, which is spreading wings in magazines’ sector,
according to the Magazine Publishing IndustryAnalysis.
The publishing industry is relying on rooting subscription services on
transforming the scenario, which will provide gross incomes, but decline the
revenue by few percentages. However, this method will create stronghold in the
market as readers will be faithful towards a particular consumer magazine when
subscribing for a long period to an asset.
